Integrating Originality, Ethics, Emotion, and Aesthetics in Commercial Design

Abstract

This paper examines the integration of four core dimensions in technology-driven commercial design, namely originality, aesthetics, emotion, and ethics. Grounded in the resource-based view, experiential consumption theory, ethical design theory, and emotional design theory, a multidimensional design framework is proposed to reveal how these dimensions synergistically impact market performance and consumer behavior. A mixed-methods research approach was employed, combining quantitative analysis to validate the significant influence of each dimension on market performance with qualitative research to uncover the complex interaction mechanisms in design practice. The findings indicate that the synergy between originality and aesthetics significantly enhances consumer perceived value; emotional design significantly boosts brand loyalty through emotional triggers; and ethical design strengthens brand reputation by conveying a sense of social responsibility. Additionally, the importance of design dimensions varies significantly across different industries, guiding the development of industry-specific design strategies. This research extends the theoretical foundation of multidimensional design integration and offers practical references for businesses.