The Integration of Originality, Ethics, Emotion, and Aesthetics in Commercial Design Technology

Abstract

This study examines the integrative role of originality, aesthetics, emotion, and ethics—four core dimensions—in technology-driven commercial design. Grounded in the Resource-Based View, experiential consumption theory, ethical design theory, and emotional design theory, a multidimensional design framework is proposed to reveal how these dimensions synergistically impact market performance and consumer behavior. A mixed-methods research approach, combining quantitative analysis to validate the significant influence of each dimension on market performance with qualitative research to uncover the complex interaction mechanisms in design practice, was employed. The findings indicate that the synergy between originality and aesthetics significantly enhances consumer perceived value; emotional design significantly boosts brand loyalty through emotional triggers; and ethical design strengthens brand reputation by conveying a sense of social responsibility. Additionally, the importance of design dimensions varies significantly across different industries, providing guidance for the development of industry-specific design strategies. This research not only extends the theoretical foundation of multidimensional design integration but also offers practical references for businesses to achieve a win-win in market competitiveness and social value.